Advertising ~ Bob Kesh

I remember in primary school
having to make an advertisement,
it didn’t seem crazy then
like it does now,
it made sense, advertising was everywhere,
on my pencils, on my food,
at the beginning of my movies,

I don’t remember what the advert was for,
it wasn’t important,
just like all those other advertisements outside,
or in magazines or on TV,
I just wanted it to be cool,
I wanted to create something
I wanted to make something that let my imagination run wild
that, when people saw it,
would make their imaginations grow like laughter in a long hall,

I used any colour that came into my mind
I drew in big bold lines that
curved unpredictably
and folded back on them selves then
flew off in a different direction,
I used no eraser,
some colours crashed against each other like
waves and wouldn’t merge
and then,
above them, colours bled out,
into one another,
all one thing
like breath in air,
we had to include a logo
so I sketched something simple
something that reminded me of all the other logos I’d seen
those ones at the beginning of movies,
or on my food or on my pencils
and I sharpened them down to a fine point to shade out the
dimensions and added fine details that the
eye wouldn’t notice unless
it looked deeper
as if you were an insect
crawling across the canvas.
When I had finished, I knew.

I pushed the pencils away,
the picture glowed as if I had grown it from moonlight.
The teacher leaned over me,

But you have to make the logo bigger.
That’s the important part.’

I gazed back at my picture,
it didn’t look the same.
Somehow it was out of place
the picture no longer the focus
but the table,
and the table was so big and grey
the picture was just another thing laying on it,
everything seemed hollow,
somehow everyone was looking at the wrong things
and cared for worthless things
and wanted things that didn’t matter
I knew I would never belong here,
but that didn’t matter either.

I looked around,
Hoping to see some
other drawings
that were out of place.


A writer and musician from London currently studying at the Faber Academy. Generally nocturnal, he can be found indulging in all the pleasures and pains of the night.

Contact him at bobkesh @ hotmail . co .uk (with no spaces)

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